Revolutionary New Energy Drink PRIME Hydration Takes the Market by Storm, Now Available at Checkers for Just R39.99

PRIME Hydration, a popular energy drink brand, recently launched in the USA, United Kingdom, and Australia in 2022. The beverage generated a lot of buzz after being promoted by Logan Paul and KSI, two of YouTube’s most prominent content creators with a combined following of over 47 million subscribers. As of January 2023, PRIME has reportedly earned R4.5 billion ($250 million) in retail sales worldwide, with R818.3 million ($45 million) in sales in January alone.



The drink quickly caught on with consumers, with local sweet shops selling it for between R300 to R600, while it retails for R650 on Takealot. Clicks also began selling PRIME for R70, but it continues to sell out due to high demand.

Good news for PRIME enthusiasts and curious consumers who want to try the drink for themselves. Checkers, Checkers Hyper stores, and Checkers Sixty60 online in the Western Cape, Kwa-Zulu Natal, and Gauteng announced that they will sell PRIME Hydration from 1 May at a significantly lower price of just R39.99.

The stores will only allow a maximum of eight units per customer to be sold each day in four different flavors, including Ice Pop, Blue Raspberry, Lemon Lime, and Tropical Punch.

This news is sure to excite fans of PRIME and those who have been curious about the drink’s buzz. The lower price point may make the drink more accessible to a wider audience and increase its popularity even further.

It’s important to note that while PRIME may provide a quick energy boost, excessive consumption of energy drinks can have negative health consequences. As with any caffeinated beverage, it’s important to consume PRIME in moderation and consult with a healthcare professional if you have any concerns.



PRIME Hydration has made a significant impact in the beverage industry since its launch in 2022, with the support of popular influencers and high retail sales. The energy drink’s availability at Checkers stores at a more affordable price is sure to be a game-changer for those who have been hesitant to try it out. However, consumers should be cautious and mindful of their intake to avoid any negative health effects associated with excessive energy drink consumption.

Excessive consumption of energy drinks, like PRIME Hydration, can have negative health consequences, including increased heart rate, blood pressure, and risk of heart disease. Energy drinks can also cause insomnia, headaches, and dehydration, among other side effects. Therefore, it’s important to consume these beverages in moderation and be mindful of their potential health risks.


Despite the potential health risks, PRIME Hydration’s popularity has had a positive impact on the economy. The drink’s impressive retail sales of R4.5 billion ($250 million) worldwide since its launch in 2022 are a testament to its success. The lower price point at Checkers stores is likely to make the drink even more accessible to consumers and increase its popularity, which could further boost the economy.

Logan Paul and KSI’s endorsement of PRIME Hydration has undoubtedly played a significant role in the drink’s success. With a combined following of over 47 million subscribers on YouTube, their influence and reach are undeniable. Their promotion of the energy drink likely contributed to its initial buzz and subsequent popularity among consumers.


PRIME Hydration’s success has likely attracted the attention of other energy drink brands, which may lead to a more crowded market with new products vying for consumers’ attention. This competition may lead to further innovation in the energy drink industry and could potentially benefit consumers with more options to choose from.

Additionally, it’s worth noting that while PRIME Hydration has been successful in the USA, United Kingdom, Australia, and South Africa, the drink’s popularity may vary in other countries due to differences in taste preferences and cultural attitudes towards energy drinks.

Overall, PRIME Hydration’s success can be attributed to a combination of factors, including effective marketing, celebrity endorsements, and consumer demand for energy-boosting beverages. As with any popular product, it’s important for consumers to remain mindful of potential health risks and consume PRIME Hydration and other energy drinks in moderation.


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